Brand Manager – Oncology (Specialty Care)

Brand Manager – Oncology (Specialty Care) Industry: Multinational Pharmaceutical Company Location: Cairo, Egypt Department: Commercial About the Role A leading multinational pharmaceutical company is seeking an experienced Brand Manager – Oncology to join its Commercial team in Cairo, Egypt . This role offers the opportunity to lead the strategic direction of a high-impact oncology portfolio, driving brand growth, enhancing patient access, and delivering sustainable commercial success. The successful candidate will play a pivotal role in shaping brand strategy, generating market insights, leading product launches and lifecycle initiatives, and collaborating with cross-functional teams to maximize patient outcomes and business performance while ensuring full compliance with local regulations and company standards. Key Responsibilities Develop and execute the annual brand strategy, including positioning, objectives, KPIs, tactical plans, and budget management. Generate actionable market, customer, and competitive insights to identify growth opportunities and address market challenges. Support patient identification initiatives by improving diagnosis pathways, biomarker testing, referrals, and treatment initiation. Translate clinical evidence into compelling, compliant value propositions tailored to different healthcare professional segments. Lead product launches, indication expansions, lifecycle management, and competitive readiness initiatives. Collaborate closely with Commercial, Medical, Market Access, Regulatory, Supply Chain, Diagnostics, and Patient Support teams to ensure aligned execution. Design and implement integrated marketing campaigns, promotional materials, segmentation strategies, field-force tools, and omnichannel engagement plans. Plan and execute advisory boards, scientific meetings, congress activities, educational programs, and customer engagement initiatives. Partner with Market Access teams to support reimbursement strategies, formulary inclusion, institutional adoption, tenders, and treatment protocols. Monitor key performance indicators, including patient recruitment, treatment initiation, market share, sales performance, forecasting accuracy, and return on investment (ROI). Prepare accurate patient-based forecasts and manage promotional budgets to ensure effective resource allocation. Monitor competitor activities and market developments to proactively identify opportunities and mitigate risks. Ensure all promotional activities and marketing materials comply with internal policies, approved indications, and local regulatory requirements. Qualifications Required Bachelor's degree in Pharmacy, Medicine, or another Life Sciences discipline. MBA or other postgraduate business qualification is considered an advantage. Experience Minimum 7 years of experience within the pharmaceutical industry, including specialty care marketing in a multinational pharmaceutical company . Minimum 3 years of oncology marketing experience , with solid tumor experience being essential. Minimum 4 years of experience collaborating with or supporting Market Access initiatives within the pharmaceutical industry. Strong experience engaging with healthcare professionals, key opinion leaders (KOLs), and other healthcare stakeholders. Experience working within the Egyptian pharmaceutical market is essential; regional exposure across North Africa is considered an advantage. Experience within the breast cancer therapeutic area is highly desirable. Skills & Competencies Strong strategic marketing and brand management capabilities. Excellent project planning and project management skills. Strong analytical mindset with outstanding problem-solving abilities. Excellent communication, presentation, influencing, and negotiation skills. Ability to build and maintain long-term relationships with internal and external stakeholders. Demonstrated success leading cross-functional initiatives and collaborating across multiple business functions. Strong organizational skills with the ability to manage multiple priorities simultaneously. Solid commercial acumen with an understanding of Regulatory, Market Access, Sales, Supply Chain, Finance, and Customer Engagement. Proficiency in Microsoft Office and other business applications. Fluency in both Arabic and English . Results-oriented, adaptable, collaborative, and capable of thriving in a fast-paced, matrix organization.